Advertising and Promotion
Grab the attention of potential customers and win
their business through strategic use of signs, brochures,
commercials, direct mail, e-mail, personal contact,
and the Internet.
Stimulate demand for your product, build your brand,
and promote your business.
Move your business into a unique market position,
or "niche". Differentiate your business
through market analysis by finding out what groups
of potential customers (markets) exist.
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