Advertising and Promotion

Grab the attention of potential customers and win their business through strategic use of signs, brochures, commercials, direct mail, e-mail, personal contact, and the Internet.

Stimulate demand for your product, build your brand, and promote your business.

Move your business into a unique market position, or "niche". Differentiate your business through market analysis by finding out what groups of potential customers (markets) exist.

Before You Advertise Know Your Market

Answer these questions about your business:
What groups of customers do you prefer to serve?
What are your potential customers’ needs?
What products or service could you develop to meet their needs?
How might potential customers prefer to use your products and services?
What are your competitors are doing?
What pricing model should you use?
How you should distribute products and services to your target markets?